A cavalcade of creativity
Text and Type There is a sense of identity that can be appealed to from the way these brands market their products. The limited spacing that is provided by an aluminium can allows for the brand to sell a “feeling” that comes through consumption. Slogans are used as a key part of most brands’ identities …
In a study from 2019 it is argued that the core demographic for energy drink consumption is predominantly males aged between 25-34 (with an upward trend in female consumption between 16 to 44 years old at 38%). When observing behaviours of 18- to 24-year-olds, regardless of gender, over half at 51% consume them (Clapp, et …
Recently there has been a large effort for manufacturers to help create sustainable methods for packaging and shipping their consumable products. This research is predominantly focused on aluminium cans and their containers. Why aluminium cans? “Aluminum makes the only beverage container that is infinitely recyclable. Easy to stack and lightweight, aluminum cans are also super …
WARNING, FLASHING GIF TOWARDS THE BOTTOM OF POST To help develop the potential product line and branding, this post explores how products utilise colour. Fabric care products use a strong relationship between their usage of colour and how the potential consumer base can interpret their meaning in a given social context. Examining five products from …
For my major project I am choosing to examine the energy drinks industry, I feel that this product category has a wide range of options regarding branding and visibility within the space. There are many avenues to investigate as each of these product vendors have curated identities beyond the product on the shelf. I find …
This research phase is ultimately not complete and is an ongoing process throughout the entire development of my brand and product line. However, the research conducted thus far will provide a strong foundation regarding understanding this industry. To conclude this section, I have outlined the general plan going forth with a loose overview of creation …