A cavalcade of creativity
There are a number of areas I wish I had the opportunity to explore with Audere, that I was ultimately unable to do so due to time constraints. Period Poverty Charity The first of these was a social campaign element based around period poverty. Period poverty is defined as something that “affects women, girls and …
Ringpull Redesign The aluminium cans are a unibody design with a riveted ring lever to ensure parts cannot go missing after consumption and the whole unit is recyclable. The design that has been implemented modifies the current design that is most commonly found on most aluminium beverage tops. This modified design could be manufactured for …
All these separate elements had to be brought together into the actual product design. I modelled a 250ml can in Maya and exported the UV mesh of the cylinder to create a 2D representation of the exterior walls of the can. This was a highly iterative process between Maya and Photoshop as I assessed the …
Name and Tyepfaces As the main illustrations had been created, next the logo needed designing. The initial idea (prior to the vector artwork and subsequent development) was to create a name for the brand and choose a typeface. The first revisions of this period were quite a struggle as a lot of names had already …
The initial designs I created using vector artwork in Adobe Illustrator were unable to convey the life I wanted in the brand. The images below show three of the potential “flavours” and these images were too flat. The brand needed a uniform design and during this stage of development and multiple attempts I was unable …
To help create the brand identity and a strong visual identity I am using photographs of women that are in the target demographic (with permission) to convert into vectorised forms. These images utilise colour that strongly derive from the flavour profile of the product. The four launch flavours I have decided the product line would …
In this section of research, this post will examine the changing attitudes towards female representation in advertising and investigate several prominent advertising/branding campaigns with a focus on women in advertising. Representation in the media (and the lack thereof) Research was conducted in 2019 by The Geena Davis Institute on work submitted to Cannes Lions to …
Using the five major brands at the core of this research, there is a singular trend that is becoming apparent. These brands utilise language and product design tailored to a broadly young and male audience. The naming conventions that many of these brands’ use, such as Monster, Relentless and Rockstar, all carry characteristics that are …