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bowers2020dmedia

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Assignment 002_CWRK:Development Log Major Project

Building identity one : Iconography

To help create the brand identity and a strong visual identity I am using photographs of women that are in the target demographic (with permission) to convert into vectorised forms. These images utilise colour that strongly derive from the flavour profile of the product. The four launch flavours I have decided the product line would …

Assignment 002_CWRK:Development Log Major Project

Representation of women in advertising

In this section of research, this post will examine the changing attitudes towards female representation in advertising and investigate several prominent advertising/branding campaigns with a focus on women in advertising. Representation in the media (and the lack thereof) Research was conducted in 2019 by The Geena Davis Institute on work submitted to Cannes Lions to …

Assignment 002_CWRK:Development Log Major Project

Narrowing down the demographic

Using the five major brands at the core of this research, there is a singular trend that is becoming apparent. These brands utilise language and product design tailored to a broadly young and male audience. The naming conventions that many of these brands’ use, such as Monster, Relentless and Rockstar, all carry characteristics that are …

Final VFX Project VFX and Post Production

Isolation

Sound effects and Music used. BBC SOUND EFFECTS (bbc.co.uk – © copyright 2022 BBC) Bang! – Fireworks, Ground Mine.Bang! – Fireworks, Rocket.Fireworks – Rocket exploding. (Fireworks.)Bang! – Fireworks, Chrysanthemum Fountain.Fireworks – Noisy firework display. (Fireworks.)Crowd Reaction & Chatter – Hearty laughter, 20-30 years old. (Interior.)Coronavirus: PM Boris Johnson’s lockdown statement @BBCNews – BBC Licensed under …