A cavalcade of creativity
Major Project submission – 003- Practical work Script The core focus of this project was to create a brand with a heavy emphasis on colour choice and curating its usage and tying it together in a holistic package that is different to the rest of the energy drink industry. Audere is an energy drink brand …
There are a number of areas I wish I had the opportunity to explore with Audere, that I was ultimately unable to do so due to time constraints. Period Poverty Charity The first of these was a social campaign element based around period poverty. Period poverty is defined as something that “affects women, girls and …
Ringpull Redesign The aluminium cans are a unibody design with a riveted ring lever to ensure parts cannot go missing after consumption and the whole unit is recyclable. The design that has been implemented modifies the current design that is most commonly found on most aluminium beverage tops. This modified design could be manufactured for …
All these separate elements had to be brought together into the actual product design. I modelled a 250ml can in Maya and exported the UV mesh of the cylinder to create a 2D representation of the exterior walls of the can. This was a highly iterative process between Maya and Photoshop as I assessed the …
Name and Tyepfaces As the main illustrations had been created, next the logo needed designing. The initial idea (prior to the vector artwork and subsequent development) was to create a name for the brand and choose a typeface. The first revisions of this period were quite a struggle as a lot of names had already …
The initial designs I created using vector artwork in Adobe Illustrator were unable to convey the life I wanted in the brand. The images below show three of the potential “flavours” and these images were too flat. The brand needed a uniform design and during this stage of development and multiple attempts I was unable …
All digital assets are original unless otherwise stated below. Bibliography Airhart, E., 2021. Why do we keep falling for jump scares?. [Online]Available at: https://www.popsci.com/science/why-jump-scares-are-effective/[Accessed 11 05 2023]. Britannica, 2023. Chiaroscuro. [Online]Available at: https://www.britannica.com/art/chiaroscuro[Accessed 11 05 2023]. Evil Dead 2 – Laughter and dance scene. 1987. [Film] Directed by Sam Raimi. USA: Rosebud Releasing. Maya Learning …
This render is rather low quality, some of the lighting is a bit dicey and running it through a denoiser didn’t really help a lot.
This submission has been difficult to achieve. My initial tests with Viper were rather promising as they generated perfectly rendered short and basic animations. However, when it came time to create the final render, Viper, for whatever reason, was unable to path the files correctly. I tried many ways to rectify this behaviour. My initial …
All of the screenshots in this section are taken from Maya CPU rendering at 3/2/2/2/2 with 5x clamping. Making new textures Using stills from the movie as a frame of reference, I listed the most important hero assets to create for the scene. This section showcases the attention to detail of the assets from the …