This research phase is ultimately not complete and is an ongoing process throughout the entire development of my brand and product line. However, the research conducted thus far will provide a strong foundation regarding understanding this industry. To conclude this section, I have outlined the general plan going forth with a loose overview of creation of artefacts and supporting materials.
Working plan 2022/2023 onwards (Each task varies in length and so some aspects may be completed faster than others, whereas some pieces of work may take months to complete)
December
- Further research into the brand identities of the big five.
- Loose development of brand identity
January
- Research marketing methods of similar industries and add to blog
- 3D modelling
- Create survey (Outline prior to approval)
- Conduct research into naming conventions
- Identify target demographic (perhaps overlooked by the big five)
- Ongoing discussion and guidance from module leader
- Re-evaluation of work so far
February
- Research into typographical choices
- Use survey after approval
- Identify marketing mix (Oxford College of Marketing, 2022)
- Fully commit to brand identity and deliverance of product
- Ongoing discussion and guidance from module leader
- Re-evaluation of work so far
March
- Script video ideas
- Brand proposal and strategy
- Potential packaging options
- Further research (Any new developments since I started?)
- Ongoing discussion and guidance from module leader
- Re-evaluation of work so far
April
- Shoot and edit advertising campaign (Print and video formats)
- Revaluation of work so far
- Ongoing discussion and guidance from module leader
May
- Tie up all loose ends prior to submission
- Revaluation of work so far
- Ongoing discussion and guidance from module leader
