A cavalcade of creativity
To help create the brand identity and a strong visual identity I am using photographs of women that are in the target demographic (with permission) to convert into vectorised forms. These images utilise colour that strongly derive from the flavour profile of the product. The four launch flavours I have decided the product line would …
In this section of research, this post will examine the changing attitudes towards female representation in advertising and investigate several prominent advertising/branding campaigns with a focus on women in advertising. Representation in the media (and the lack thereof) Research was conducted in 2019 by The Geena Davis Institute on work submitted to Cannes Lions to …