A cavalcade of creativity
For the Major Project module,this blog will examine the current state of the energy drinks market and curate this research into developing a new brand and its identity. There are five brands that have been selected for examination throughout this research phase due to their prominence in the UK and what differences make them unique …
Text and Type There is a sense of identity that can be appealed to from the way these brands market their products. The limited spacing that is provided by an aluminium can allows for the brand to sell a “feeling” that comes through consumption. Slogans are used as a key part of most brands’ identities …
Note: This is from an early idea i had for the module and i decided against a first person short due to logistical issues. This is a tester shot from the point of view for the main character. It splices together five different shots, attempting to make a seamless transistion between them covered by opacity …
In a study from 2019 it is argued that the core demographic for energy drink consumption is predominantly males aged between 25-34 (with an upward trend in female consumption between 16 to 44 years old at 38%). When observing behaviours of 18- to 24-year-olds, regardless of gender, over half at 51% consume them (Clapp, et …