Creative Campaign Visual Design 2

VDII: Layering and Seperation

Within the application, the first option available to the listener is which genre they would like to explore. By splitting potentially thousands of narratives into genres it helps to streamline the discovery process. “The first thing to observe is that a genre is not a rigid mould which works must fit into, but a group of texts that share certain similarities – whether of form, performance context, or subject matter” (Allan, 2014). 

Note the elements are layered. The genre tabs have a lighter colour for each narrative to aid in visual breaks between them.

Further within the application we can see that layering is utilised on the chapter selection screen. The semi transparent background for each title allows for the audience to observe each entity independently, while retaining a cohesive flow. Layering creates a vital form of information consumption as “The human capacity to recall an interface design can offer designers a shortcut to creating new interactive designs that are already familiar to users” (Allanwood, G. & Beare, P, 2019). 

The interface I have developed should be reminiscent of user interfaces of similar platforms such as Spotify and Audible. These interfaces all utilise layering to condense the most vital forms of information in the most minimalist of spaces. 

Allanwood, G. & Beare, P., 2019. User experience design: A practical introduction, Great Britain: Bloomsbury.

Allen, W., 2014. Why literary genres matter. OUPblog. Available at: https://blog.oup.com/2014/05/why-literary-genres-matter/ [Accessed January 7, 2022].

About Author

I am a first year university student aiming to get a degree in digital design. My ambition is to use the skills that I attain during this course to help bring other’s creative visions to life.

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