For this submission, I have developed a user interface that incorporates the five principles of design as outlined in Envisioning Information by Edward Tufte in Abobe XD. The application would be used as a mobile audiobook platform.
Tufte advocates “First rule: Pure, bright or very strong colors have loud, unbearable effects when they stand unrelieved over large areas adjacent to each other, but extraordinary effects can be achieved when they are used sparingly on or between dull background tones” (Tufte, 1990). For all icons and text on screen I utilised white (#fffff) as it would stand out from the backgrounds of each genre.
Within this design, I chose to label each genre with a unique background colour based on western ethnocentric cultural context. A blue gradient was utilised in the crime genre as the audience can interpret the colour with a close association with the lights of a police car, whereas romance uses a red as “Red is associated with sex and romance in humans, and women convey their sexual interest to men through a variety of verbal, postural, and behavioral means.”
References
Edward Tufte (1998). Envisioning Information. Connecticut: Graphics Press. 82.
Elliot, A.J. & Pazda, A.D., 2012. Dressed for sex: Red as a female sexual signal in humans. PLoS ONE, 7(4).
