Be part of the story is a campaign from the National Film and Television School. The aim was to “demonstrate the wide range of specialist roles in film, TV and games development that NFTS courses prepare people for, and the opportunity to get hands on experience in a real production environment “(NTFS 2018).
This image is part of a larger campaign which has a variety of stills and a short video. The video goes into further depth of the roles available within the industry as it begins with a scene of a movie been shot with the various aspects of film production getting highlighted such as director, model maker and animation director as they walk past the screen with their job titles pasted onto them as they walk by.
NTFS Cinema Promo
In the still attached at the start of this post the image has a sharp contrast between the light at the top of the frame and the darkness of the bottom with a very simple white and pink colour scheme framed in the centre armed with a very clear message. That you can help to contribute towards a production like this.
This can help to demonstrate the huge variety of roles within the industry and potentially help the audience to understand how many avenues into the industry are available. I personally saw this advert myself when going to the cinema three weeks ago in the pre roll advertisements before the ident for the cinema chain itself. This implies that this advert is of importance to the industry as it is the last thing you see before the movie begins.
Therefore, I conclude the primary audience and demographic are cinema goers such as myself. By attaching this advert to the cinema experience it can reframe how you watch a movie and provide additional insight into how the following presentation came together. This can spark inspiration in the mind of the viewer as they witness the events of movie unfold and potentially consider a career within this field.
References
NFTS. 2018. NFTS Commercials Grad Directs ‘Be Part Of The Story’ Promo. [online] Available at: <https://nfts.co.uk/blog/nfts-commercials-grad-directs-%E2%80%98be-part-story%E2%80%99-promo> [Accessed 5 November 2020].
NFTS.
